Every second, a garbage truck’s worth of clothing is incinerated or sent to a landfill, according to the United Nations. Fast fashion—trendy clothing produced quickly and cheaply to meet rapidly changing style trends—is the most obvious culprit, but shoppers are getting more savvy and learning to seek out clothing brands that are better for the planet.
In fact, more than 60% of US millennials and 58% of Gen Z consumers say they prioritize buying from brands that demonstrate a commitment to sustainability, according to Statista. To fill your closet with pieces you can feel good about, meet 26 sustainable clothing brands that prioritize fair labor practices, use sustainable materials, and minimize environmental impact.
What does it mean to be a sustainable clothing brand?
A sustainable clothing brand prioritizes ethical labor, eco-friendly materials (including organic cotton, hemp, linen, and Tencel lyocell), and circular life cycles at every stage of the supply chain, from how materials are sourced to what happens to a garment at the end of its life. Fast fashion, by contrast, prioritizes speed and low cost over labor and environmental standards.
Third-party certifications help verify these commitments and can be a helpful way to identify a brand that subscribes to sustainability practices:
- B Corporation (B Corp). Certifies that a company meets verified standards for social and environmental performance, accountability, and transparency across its entire business, not just one product line.
- Fair Trade Certified. Verifies safe working conditions and fair wages for workers across the supply chain.
- Global Organic Textile Standard (GOTS). Certifies the organic status of textiles from raw material harvesting through environmentally and socially responsible manufacturing and labeling.
- OEKO-TEX Standard 100. Tests finished textile products and their individual components, from fabric to buttons to zippers, for harmful substances, verifying they’re safe for human health.
For brands scaling into overseas production, these certifications become a practical checkpoint. “As we grew and started working overseas, there are certifications that we look for to make sure there’s ethical labor and good manufacturing processes around water and toxic chemicals,” says Allegra Shaw, co-founder of Uncle Studios.
26 sustainable clothing brands making an impact
Whether you’re a consumer looking to invest in sustainable fashion or a clothing brand owner aspiring to implement sustainable business practices, this list is for you.
These sustainable fashion brands include eco-friendly menswear, vegan footwear, vintage fashion, and recycled swimwear. Each brand qualifies as sustainable through specific actions, such as reducing carbon emissions, using renewable materials, or working with ethical factories.
1. Beaumont Organic
Products: Women’s apparel, babies
Sustainable fashion category: Ethical production
Use case: Basics
Size range: XS to L
Beaumont Organic partners with factories in Europe that provide fair pay and reasonable working hours. Many of the brand’s pieces are made using GOTS-certified organic cotton.
2. Thesus Outdoors
Products: Unisex footwear
Sustainable fashion category: Sustainable materials, living wage, carbon neutral
Use case: Footwear
Size range: EU 36 to 46
Thesus Outdoors uses recycled materials to produce vegan boots and shoes. The brand offers carbon-neutral shipping and is working toward Climate Neutral Certified status. Employees at Thesus Outdoors and its partner facilities all make a livable wage.
3. Narah Soleigh
Products: Swimwear
Sustainable fashion category: Eco-friendly materials
Use case: Swimwear
Size range: XS to XL
Narah Soleigh’s swimsuits are made with ECONYL—a recycled nylon woven from fabric scraps, industrial plastic, and abandoned fishing nets—and are sewn in factories that generate nearly all their energy from solar panels.
The brand also makes other clothing from organic cotton. Narah Soleigh is an official Conservation Circle Member of Rainforest Trust and frequently donates to the organization’s Conservation Action Fund.
4. Pact
Products: Apparel for the whole family, including maternity wear
Sustainable fashion category: Organic materials, recycling program
Use case: Basics
Size range: XS to XXL (plus maternity sizes)
Pact’s organic cotton is GOTS-certified and dyed without toxic chemicals, all in Fair Trade–certified factories. The brand also has a clothing donation program, which allows customers to use Pact’s shipping materials to send back gently used clothing for distribution to nonprofits.
5. Organic Basics
Products: Unisex fashion basics
Sustainable fashion category: Organic materials, ethical production, low-impact shipping
Use case: Basics
Size range: XXS to XXL (women’s)
Organic Basics uses organic cotton along with other sustainable fabrics, such as Tencel lyocell and recycled wool. The brand publishes an annual impact report that details its supply chain and environmental footprint. Organic Basics uses GOTS- and OEKO-TEX-certified dyes and recyclable packaging to minimize its footprint throughout manufacturing and shipping.
6. MoEa
Products: Sneakers
Sustainable fashion category: Vegan, cruelty-free
Use case: Footwear
Size range: Up to EU shoe size 46
MoEa produces sneakers with “leather” made from corn, pineapple, cactus, and more. The brand’s pineapple-based material, PineappleSkin, saves 264 tons of CO2 from entering the atmosphere by converting leaves that would otherwise be burned into a new product.
7. Vege Threads
Products: Women’s apparel and swimwear
Sustainable fashion category: Fair working conditions, social responsibility
Use case: Basics
Size range: Some styles up to 3XL
Vege Threads manufactures its clothing entirely in Australia, working with local Melbourne mills and dye houses to keep its supply chain transparent. The brand uses organic cotton, hemp, and merino wool, all sourced and processed on the continent.
8. Will’s Vegan Shoes
Products: Footwear
Sustainable fashion category: Vegan, cruelty-free
Size range: UK 3–13 (approx. US 5–12), men’s and women’s
Will’s Vegan Shoes is a vegan footwear brand that has never used animal-derived materials, from the uppers and linings to the glue, since launching in 2012.
The brand is PETA-approved and certified carbon neutral across its entire operation, from manufacturing to shipping. Its shoes are made with Italian bio-based vegan leather containing 62% to 66% plant-origin renewable materials, and produced using water-based, non-solvent processes.
The brand produces classic styles, including Chelsea boots, cowboy boots, and dress shoes, all ethically made in factories in Portugal and Italy.
9. Duffle&Co
Products: Bags and accessories
Sustainable fashion category: Vegan materials
Use case: Basics
Size range: One size
Duffle&Co uses a mix of pineapple leather and organic cotton to create its leather-like handbag line. These high-end duffles, bags, and backpacks are also meant to last: The company’s Repair Rewear program offers free repairs within the first year for New Zealand customers, with repair options available internationally at a cost.
10. Public Myth
Products: Activewear for men and women
Sustainable fashion category: Locally made, living wage
Use case: Activewear
Size range: Some styles up to XL (women’s)
Public Myth produces its activewear in alocal factory in Vancouver, Canada, allowing for close oversight of working conditions and fair pay for staff. The brand also uses natural materials like organic cotton, bamboo, and merino wool, and commits to low-waste production.
11. Not Basics
Products: Underwear and basics
Sustainable fashion category: Upcycled fabrics
Use case: Basics
Size range: XS to 3XL
Not Basics, formerly known as Pantee, is a sustainable brand that produces its collections using deadstock fabrics, which is another word for overproduction waste from the fashion industry. It launched by making products from deadstock t-shirts before scaling to use deadstock fabric rolls, saving them from possible incineration.
12. Clover Cottons
Products: Unisex apparel and accessories
Sustainable fashion category: Upcycling
Size range: Ready-to-wear varies by piece; custom jackets made to your chosen size
Clover Cottons makes handcrafted quilt jackets from vintage and heirloom quilts, offering both ready-to-wear pieces made from early- to mid-20th-century quilts and a custom “Heirloom to Wear” service, where customers send in their own quilt to be transformed into a tailor-made jacket.
Reusing vintage textiles diverts quilts from the landfill, avoids the need for virgin materials, and gives a family heirloom or vintage find a new, wearable life.
13. Gandy’s International
Products: Men’s and women’s apparel, bags
Sustainable fashion category: Social impact
Use case: Basics
Size range: Some styles up to XXL
Gandy’s founders and brothers Rob and Paul Forkan turned their own grief into a mission to help others. Prompted by the loss of their parents to the 2004 Indian Ocean tsunami, they founded a sustainable travel apparel brand. Alongside that, the duo created a foundation that provides education, healthcare, and meals to children in communities of need.
14. Alivia
Products: Sleepwear and women’s apparel
Sustainable fashion category: Social change, local production
Use case: Basics
Size range: Some styles up to XXL
Alivia is committed to ethical production. The brand also gives back to the communities that inspired it by partnering with the Center for All Abilities to employ individuals with intellectual and developmental disabilities through its own Project A program. In fact, each of Alivia’s unique fabric prints is designed by a creator with a disability.
15. Londre Bodywear
Products: Swimwear and resort wear
Sustainable fashion category: Recycling program
Use case: Swimwear
Size range: Up to 4XL
Londre Bodywear offers a recycling program that accepts old swimsuits (shipping paid by the brand) to recycle into new goods. Their clothing is also made in small batches using recycled water bottles, and any water used in the production of goods is reused in a closed-loop system.
16. Seek Collective
Products: Men’s and women’s clothing, home goods
Sustainable fashion category: Ethical production, fair practices, safe dyes
Use case: Basics
Size range: Some styles up to 4XL
Seek Collective recognizes that garment dyeing can be a harmful process for both workers and the environment. Because of that, the brand only works with safe and natural dyes that are derived from sources like vegetables, minerals, and flowers.
Seek also believes in offering a living wage and providing a good working environment. The brand’s hang tags are compostable and embedded with basil seeds, ready to plant in the garden.
17. TOBEFRANK
Products: Unisex basics
Sustainable fashion category: Water conservation, social impact
Use case: Basics
Size range: XS to XL
TOBEFRANK is committed to transparency, both in its water consumption and in how it takes action to reduce water usage and support projects and charities that bring clean drinking water to communities in need. The brand is always looking for new ways to produce clothing sustainably, including by using food waste dyes and implementing low-energy dying techniques.
18. No Nasties
Products: Women’s and men’s apparel
Sustainable fashion category: Organic materials, environmental impact
Use case: Basics
Size range: Some styles up to XXL
No Nasties is a sustainable brand that invests in carbon-offsetting projects like solar and wind power to help neutralize the brand’s footprint. Its For the Planet page shares a transparent look into the company’s impact, including stats on water savings and trees planted. No Nasties also produces clothing made from certified organic materials, like organic cotton.
19. Adored Vintage
Products: Women’s apparel and accessories
Sustainable fashion category: Vintage clothing, social impact
Use case: Basics
Size range: Some styles up to 3XL
Adored Vintage focuses on a romantic aesthetic, with a creamy color palette and lots of florals and lace. Vintage pieces are mixed with new, and any flawed or damaged returns are sold at a discount through the brand’s As-Is Charity Sale, where 100% of profits support charity.
20. Swedish Stockings
Products: Hosiery
Sustainable fashion category: Recycled materials, recycling program
Use case: Basics
Size range: Some styles up to XL
Swedish Stockings produces its pantyhose from pre- and post-consumer nylon waste. The brand also offers a recycling program, where it partners with other companies to turn customers’ old stockings into industrial tanks and fiberglass furniture.
21. The Fitzroy
Products: Dresses for special occasions
Sustainable fashion category: Rental business
Use case: Occasionwear
Size range: Up to size 20
The Fitzroy is a Toronto boutique offering short-term rentals of designer going-out dresses for well below the price of purchase. The business model eliminates the number of new garments purchased for one-time wear, tackling overconsumption head-on.
22. Darn Tough
Products: Hosiery
Sustainable fashion category: Built to last
Use case: Basics
Size range: Up to men’s US shoe size 17, women’s US shoe size 14
Darn Tough’s promise is built into its brand name. The company addresses sustainability by producing high-quality socks and guaranteeing them for life, ensuring that less textile waste hits landfills.
23. Outerknown
Products: Men’s and women’s clothing
Sustainable fashion category: Ethical production, fair trade, recycling program
Use case: Basics
Size range: Some styles up to XXL (women’s)
Outerknown has had a commitment to fair labor practices and the welfare of its workers from day one, with a compliance program that has been accredited by the Fair Labor Association since 2015. The company uses materials like organic cotton and recycled or regenerated materials.
Outerknown also offers a pre-owned marketplace called Outerworn, which allows customers to buy and sell gently used clothing, keeping it out of landfills.
24. Encircled
Products: Women’s apparel
Sustainable fashion category: Reducing consumption, local manufacturing
Use case: Basics
Size range: Some styles up to XXL
Encircled is a B Corp-certified brand that focuses on capsule wardrobes and pieces that can be worn in multiple ways, meaning you need fewer items in your closet. All factory scrap is upcycled into smaller accessories to reduce waste, and the brand is committed to safe conditions and fair wages for its workers.
25. Wuxly
Products: Outerwear (including adaptive parkas)
Sustainable fashion category: Vegan, cruelty-free, social impact
Use case: Outerwear
Size range: Some women’s styles up to XXL, men’s styles up to 3XL
Wuxly is an animal-free outerwear brand founded by a pro football player and selling products made for Canadian winters. The company has achieved certification through B Corp, an organization that measures companies’ social and environmental impact.
Wuxly also runs a trade-up program, which offers a $150 credit to customers who donate their old parkas. Donated garments are then redistributed to those in need through charity partners.
26. Jackalo
Products: Kids’ apparel
Sustainable fashion category: Recycling program
Use case: Kids
Size range: Up to kids’ size 14
Jackalo is a kidswear brand with a commitment to creating long-lasting pieces. It will even take back gently used outgrown items through a trade-up program that resells them and gives the original customer a discount on future purchases.
Types of sustainable fashion brands
Sustainability spans many areas of a business, including a brand’s environmental footprint and factory working conditions. Different types of sustainability can include:
Low-impact production
Sustainable fashion brands can take several approaches to reducing production impact, including:
- Carbon neutral or climate neutral certifications. To become carbon neutral, a company must remove as much carbon from the atmosphere as it produces. To do so, it needs a detailed accounting of its carbon footprint, as well as the actions taken to reverse it.
- Sustainability certifications. Certifications help customers verify that a brand’s claims are backed by independent review. Reputable certifications are managed by bodies that provide third-party oversight, including B Corp, Fair Trade, and 1% for the Planet.
- Safe production processes. Unsafe or unethical production practices can carry a human cost, including contaminated water supplies and harm to wildlife habitats.
Reduce, reuse, recycle
Sustainable fashion brands are approaching the reduce-reuse-recycle principle in several ways:
- Clothing exchange and recycling programs. Some fashion brands think beyond the wearable life of their products by offering items that can biodegrade. Others, like many of the brands on this list, incentivize the return of worn items so they can be resold, reused, or recycled into new items.
- Clothing rental brands. Another sustainable practice is helping to eliminate overproduction. Buying a dress for a single occasion adds to a garment’s footprint, and high-end pieces are often priced inaccessibly. Fashion rental brands have popped up in Rent The Runway’s wake, renting the same clothing to multiple consumers and cutting down on waste.
- Sustainable fashion brands that use recycled materials. Innovation continues to address the problem of textile and plastic waste. Recycled plastic bottles and used fishing nets are now being spun into new fabrics, diverting the original material from the landfill and transforming it into something usable again.
- Fashion brands built for a lifetime of wear. Fast fashion pieces are often made cheaply, so they deteriorate quickly and require more frequent replacement. One solution is producing and buying clothing that is meant to last. The upfront cost may be higher, but it can offset the cost of replacing lower-quality pieces over time.
- Vintage and secondhand clothing brands. Similar to upcycled clothing brands, vintage businesses take the old and make it new again. Buying vintage or secondhand clothing avoids the resources and production impact associated with manufacturing new clothing. The global secondhand apparel market is projected to reach $393 billion by 2030, according to ThredUp’s 2026 Resale Report.
Sustainable materials
- Upcycled apparel brands. Using materials that already exist and otherwise may have gone to the landfill is one alternative to producing new fabrics. These brands rework pieces that would normally be considered garbage to create something new.
- Leather alternatives and cruelty-free clothing brands. Animal agriculture contributes to greenhouse gas emissions, and curing and tanning leather requires energy, water, and chemical processing. Leather alternatives made from plants, sometimes called “leather,” have emerged as an option distinct from both animal leather and plastic-based alternatives. MycoWorks is a current innovator in mushroom-based leather, partnering with brands like Hermès.
- Clothing brands that use organic materials. Along with commitments to ethical labor, these brands use cotton produced without pesticides and synthetic fertilizers, both of which can contaminate water sources and harm the people and wildlife that depend on them.
Social responsibility
Sustainable fashion brands also take social responsibility into account in different ways:
- Brands that give back. Companies often contribute to negative environmental impact through material consumption or shipping emissions. Offsetting is one way brands can address their impact, whether by contributing to carbon removal projects or other giving-back initiatives.
- Ethical clothing brands. These sustainable brands have a commitment to ethics all the way down the supply chain. They care about fair wages, local production, ethical sourcing of raw materials, and safe working conditions.
Sustainability comes at a cost, and that cost is often the point. “It is expensive to make clothes. Every garment is made by a person—the cloth is cut by someone, it’s sewn by someone, the tags are handsewn,” says Allegra of Uncle Studios. “People need to be paid living wages. And when you’re using materials that aren’t just synthetic, that’s expensive too.”
Sustainability at every stage of the supply chain
Close to two-thirds of Americans say they’re willing to pay a little more for products they know are produced sustainably, according to Northwind Climate and Ceres. Building sustainable and ethical practices into a clothing brand’s mission from the start can help meet that demand directly.
Existing businesses can also make changes at any stage, whether that’s sourcing better materials, giving back, or improving working conditions.
Shopify Planet lets Shopify merchants offer carbon-neutral shipping on every order, funding companies that remove carbon dioxide from the atmosphere.
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Sustainable clothing brands FAQ
What is slow fashion?
Slow fashion is the opposite of fast fashion’s high-volume, low-cost production. It prioritizes durability, fair labor practices, and environmental impact over speed and cost-cutting. Slow fashion brands use quality materials, manufacture in smaller batches, and design pieces that are meant to last for years rather than a single season, which can often mean longer production times and higher prices.
What is greenwashing?
Greenwashing is when a brand claims to be more environmentally responsible than it actually is. This can include vague sustainability claims, misleading labels, or a mismatch between marketing and actual practices.
How can fashion brands be more sustainable?
Sustainable practices start with auditing the supply chain, from sourcing to shipping, to identify the biggest areas for improvement. From there, brands can switch to recycled packaging, use regenerative materials, or donate proceeds to offsetting projects.
How do you start a sustainable clothing business?
Starting a sustainable clothing business involves the same core steps as any other clothing business. You’ll want to identify a niche and audience, choose a business model (handmade, factory-produced, or resale), and build a brand and online store. Sustainability factors into each decision, including fair treatment of factory workers, sourcing sustainable fabric, and maintaining supply chain transparency.
What are the most sustainable fabrics?
Organic cotton, hemp, linen, and recycled fibers are commonly cited as lower-impact fabric options. According to Textile Exchange’s Cotton Life Cycle Assessment study, recycled cotton has a lower water and energy footprint than conventional and organic cotton cultivation. Hemp and linen also require less water and fewer chemicals to grow than conventional cotton.












